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2012年05月29日 15:47

Internatioinal Hamburger and Donuts Chains in China - Market and Positioning

    

Positioning is a foreign concept to Chinese, and begins to gain popularity among China’s corporate and investment communities. In Al Ries and Jack Trout’s Positioning, they define it as ‘ In communication jungle out there, the only hope to score big is to be selective, to concentrate on narrow targets, to practice segmentation’. Despite of its simple and easy-to-understand definiti...

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2012年05月09日 12:31

No Reason to Fail (2) – Invest in Fundementals of China’s Consumer Market

Unprecedented Era
  This is an unprecedented era in human history for consumerism to process such a vast, fertile, willing and underdeveloped market existing across the world and China in particular today. Even more, this is also unprecedented that consumerist formats and business models are so maturely and simply structured to become the prototype for emerging market to follow, and internation...

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2012年05月08日 06:18

No Reason to Fail (1) – Invest in Fundementals of China’s Consumer Market

Part One: Concept vs. Value: the Struggle of China’s Consumerism;
  Part Two: Double Bureaucracies - Corporate and Government in China;
  Part Three: No Reasons to Fail -Invest in the Fundamentals (1)
  Part Three: No Reasons to Fail -Invest in the Fundamentals (2) (to be continued)

  China’s economy is a myth even to well-respected and successful businessmen in China. It is a common s...




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