A Testimony of McDonald Model in China – From 1000 to 2000 in a Stormy Weather
When Ray Kroc took over McDonald and put it on a trajectory growth, it took McDonald 13 years to reach 1000 stores by 1968, and another 3 years to reach 2000 stores by 1971. Coincidentally, after 40 years, McDonald intends to repeat the same history in China.“It took us (McDonald) almost 19 years to reach 1,000 restaurants (in China). We will get our next 1,000 restaurants within three ye...
