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2013年05月13日 12:05

International Fast Food Needs a Humble Approach to Grow in China

 

       In comparison to the complexity of the wild growth of domestic brands, the shortcomings of the international Quick Service Restaurants (QSR) are more obvious and evidential. By far, Yum, McDonald and Starbucks are the outright winners in China, largely thanks to China’s government over-spending of near 10 trillion RMB to counter the global financial crisis in 2008.  Some of other well...

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