Invitation for the Competition – Starbucks' Success in China
Starbucks is bringing the game to an unprecedent level in China. Aggressive store openings, a new wave of store-renovations and the openng of some super stores will further distance itself from its competitors.
China is a special market, which fostered Starbucks exceptional success in comparision with the other markets hindered by stronger local competition or state barrier. Desp...