How Get Started into China’s QSR Market (快餐业)
(我2011年的一篇文章,现在也还适用)
In restaurant business, the Quick Service Restaurant (QSR) concept is a powerful invention in the past century. All top ten restaurant chains in America today are the QSRs [1]. The first Big M built by McDonald brothers in the late 1940’s is reckoned as a modern QSR’s prototype and a milestone that signaled the rapid growth of the QSR industry.As a...