When I start to write this Craft Beer article, it has a sense of Déjà vu. It is a replay of 12 years ago, when I first started my coffee venture in China – a new and well popularized foreign consumer product line and its concept catching light in China.  No products are the same, and their market path would be different although one thing is so certain for a market as China, it will grow so fa...

Fluid，形容事情不可预测的流动，宏观之下，微观不可预测，偶然多余必然，但偶然自然天成，又有必然规律。看海，就像看大趋势，海水潮汐潮落，放眼望去，感觉海面平静。离海水越近，看的越是细节，站在海边早晚会湿脚；入海，冲浪舍得一身剐，是弄潮儿；是驾小舟，出海远了，不一定划回来；巨轮也有Titanic号。不过，人总要出海，不要问为什么。

在中国消费产业十多年，见过几类产品风起风落，都是欧美为先驱，展开一个新品类...