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2020年10月14日 10:44

Traffic Jam: FMCG competition pattern in China

The past 15 years is China’s high investment period. Over 40% of China’s GDP came from investment. Despite of a contradiction of high investment efficiency and low industry efficiency, which means investment cannot efficiently transform into real economy, some newer FMCG brands do emerge. Unlike most of the western countries of which the early success of many companies became market prototype f...

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